Rosie Assoulin x Target

Collaborated across multiple channels to execute Target’s collaboration with Brooklyn-born, CFDA award winning fashion designer, Rosie Assoulin. Rosie’s collection wants to bring warmth, versatility, and affordability to high fashion.

For this collaboration, I was tasked with helping ideate a distinct visual presence and carry that across multiple platforms.

WEB - UX/UI - GRAPHIC DESIGN

Timing: July 2026

Lead ACD: Brenna Stoltenberg

Art director: Lyndsy Gilbertson

Lead designer: Kemunto Ndege

Copywriter: Paris Vasser

The Process: Wireframes

To ensure alignment with our internal stakeholders, I created high-fidelity wireframes to demonstrate how the page content will come to life. I developed versions for mobile, desktop, and the app to illustrate how the content adapts across breakpoints, with a mobile-first approach guiding the design.

Final Execution

Final products included Desktop, Mobile, and App page creation. The page included creating motion experiences to demonstrate the wide assortment of products that spanned across accessories, shoes, and clothing.