Target Campaign:
Western Edit
Collaborated across multiple channels to execute Target’s newest trend campaign for the digital space. The success of this campaign was felt widely as it generated 185k clicks and a 1.36% click through rate on 14M deliveries.
WEB - UX/UI - GRAPHIC DESIGN
Timing: February 2026
Lead ACD: Brenna Stoltenberg
Art director: Crista Bukoskey
Lead designer: Kemunto Ndege
Copywriter: Jenessa Campbell
The Process: Wireframes
To ensure alignment with our internal stakeholders, I created high-fidelity wireframes to demonstrate how the page content will come to life. I developed versions for mobile, desktop, and the app to illustrate how the content adapts across breakpoints, with a mobile-first approach guiding the design.
Final Execution
Final products included Desktop, Mobile, and App page creation. The page included creating motion experiences to demonstrate the wide assortment of products that spanned across jewelry, accessories, shoes, and clothing.
