Target Campaign:
Wild Fable’s Festival
Worked with Associate Creative Director, Art Director, and Copywriter to execute a Festival campaign specifically for the young adult audience for Target’s digital space. Working with Target’s In-house brand, Wild Fable - We were tasked with designing a page that encompassed seasonally relevant head-to-toe outfits for the Gen-Z guest to wear during festival season. This campaign spanned across multiple months, requiring an update with trend specific pieces.
WEB - UX/UI - GRAPHIC DESIGN
Timing: March 2024
Lead ACD: Brenna Stoltenberg
Art Director: Hanna Bruggeman
Lead Designer: Kemunto Ndege
Copywriter: Angela Ewald
The Process: Wireframes
To ensure alignment with our internal stakeholders, I created high-fidelity wireframes to demonstrate how the page content will come to life. I developed versions for mobile, desktop, and the app to illustrate how the content adapts across breakpoints, with a mobile-first approach guiding the design.
Final Execution
Final products included Desktop, Mobile, and App page creation. The page included creating motion experiences to demonstrate the wide assortment of products that spanned across jewelry, accessories, shoes, and clothing.
