Target Campaign:
Wild Fable’s Game Day
I worked with my Associate Creative Director, Art Director, and Copywriter to execute a college specific outfitting experience that is drawing inspiration from college Gameday apparel. Working with Target’s In-house brand - Wildfable, we were tasked with designing a page that encompassed seasonally relevant full head-to-toe outfits for the Gen-Z guest to wear during a college gameday and/or tailgate!
WEB - UX/UI - GRAPHIC DESIGN
Timing: August 2024
Lead ACD: Brenna Stoltenberg
Art Director: Hanna Bruggeman
Lead Designer: Kemunto Ndege
Copywriter: Angela Ewald
The Process: Wireframes
To ensure alignment with our internal stakeholders, I created high-fidelity wireframes to demonstrate how the page content will come to life. I developed versions for mobile, desktop, and the app to illustrate how the content adapts across breakpoints, with a mobile-first approach guiding the design.
Final Execution
Final products include Desktop, Mobile, and App page creation.
